The Proposal Of My Media Product

The Proposal Of My Media Product

As part of my digital media course, it has been found that I have to produce a media product as a way to promote the culture of Lincoln. I have chosen to do this by creating a Vlog.  Personally, I feel that by carrying out a Vlog, this will be more effective when it comes to promoting the city of Lincoln and Lincoln’s culture. This is because I am able to use a range of audio and visual techniques in order to create the best effect. The target Audience of this media product will be aimed at those of many ages who do not understand much about the city of Lincoln.

Purpose

The purpose of the audio-visual media product will be to inform and promote to individuals about the city of Lincoln. This is done as a way of encouraging individuals to visit Lincoln more. This is to make Lincoln and Lincoln’s traditions more well-known. This media product could also be used as a way of encouraging students to consider joining Lincoln University when it comes to deciding their future steps in life. The media product could also be used as a way to explain why people should choose Lincoln as a place to live. The fact of the purpose being to inform means that the product will involve footage of the best places to go in Lincoln. This will be done by myself and peers filming ourselves around the sights of Lincoln. This video Blog could also be used as a way to educate individuals about Lincoln. Therefore, this media product will have a range of different purposes which can be used beneficially.

Form/genre

It has been decided that the media product will involve an audio-visual type of format. This will involve the use of sounds and camera footage. When relating to sound, this will involve both music and voice overs as a way to promote the city of Lincoln. The visual side of the product will involve capturing videos and possibly photographs. By joining both the visual and audio formats together, this will help promote the product by making it much more effective. This is because I will be able to research into which will be the correct audio for the correct visual form. The genre of my media product will involve documentary. This can involve things such as voiceovers, real-life footage of events and interviews. This is due to the use of a Vlog which will help promote the culture of Lincoln.

Content

As part of the content, I have decided to film and capture the famous places of Lincoln, this will result in a video up to 10 minutes long. I have done this as a way of promoting the traditional cultures of Lincoln and how traditions have carried on through out the years. For example, the use of the old traditional shops such as the sweet shop and ice cream shop. Below is a list of potential ideas of where and what I could be filming when on my visit to Lincoln.

v  Cathedral

v  Lincoln Castle

v  Brayford

v  Traditional Ice Cream Shop

v  Traditional Sweet Shop

v  Modern Shops > Waterside Shopping Centre

v  Christmas Market

v  Ice Rink

v  University

v  Park

v  Steep Hill

v  Engine Shed

v  Magnacarta

t     These places will be very appealing to the target audience. This is because these places are the main places of Lincoln which help highlight what kind of city Lincoln is. By doing so, the target audience will be able to see the uniqueness of the city and how the culture of Lincoln differentiates from others. 

The filming process will take place over the next few months. I have come up with this decision because this means I am able to capture the different events which take place through out the year. This involves things such as the different weather experiences Lincoln has and also different events such as the Christmas Market. This will be a great moment to capture, as it will promote how Lincoln celebrate individual events. By carrying out this filming for the next few months, I am able to capture a much larger range of moments which can reflect on my main purpose of the media product.

 

As part of the content of this proposal, I have looked into the different ways in which will impact my audio-visual media product:

Mis-en-scene

It has been decided to use a range of different aspects in order to send the correct message across to the audience. In terms of clothing, the individuals taking part will be dressed in warm color’s which involve winter clothing, such as hats, scarves and gloves. This is a way of highlighting the English weather which arises in Lincoln. The use of warm colour’s will also help symbolize a happy and welcoming environment. By doing so this will send a positive message to the audience but showing that Lincoln is a happy place.

Camera Work

The camera work of the media product will involve a range of different effects; this is a way of receiving the best result as possible. Camera work will involve capturing different video footage at different angles. For example, low angles or birds eye view angles. It has been decided to use a variety of different effects as a way of making the Vlog more interesting and not so plain and simple. By doing so, this will also help the media product stand out from others. Camera work will also involve using a range of different technologies as a way to capture different effects. For example, use of Canon Cameras and iPhone’s will both be used as a way to capture and create the Vlog.  

Editing

A range of different editing techniques will be used in the audio-visual media product. This is a way of creating different effects to make the media product stand out from others. For example, some parts of the Vlog will be sped up, this will create an effect as it will create an opportunity to get more things in, due to the Vlog only being up to ten minutes long, resulting in the audience being able to view more places of Lincoln on the Vlog. Slow motion may also be used as a way to capture a moment in detail, by doing so this will grab the audience’s attention to a specific part of the Vlog. Editing will also involve cutting and cropping small parts of the video in order to delete any blemishes which may have a negative impact on the media product. For example, if something happened whilst videoing, which was not planned, this may not want to be included in the video, as a result of this, this would involve editing to delete any sections which did not want to be included. Editing may also include fitting the correct sound and music to the suitable section of the Vlog. It could be considered that the best music to use for the media product is an up-beat tune. By doing so, this helps promote a happy and joyful environment which can help create a good impression to the target audience.

Transition

Transition will be used as part of the editing of the media product. This involves the way in which one video clip merges into the next video clip. This is important as it helps the media product flow more, making it much more effective. These transitions can relate to video clips being faded out after scenes or having black outs.

SFX, GFX

In terms of SFX, there will not be many different sound effects used, due to the fact of the media product having a genre of a documentary. However, there will be music added to scenes as part of SFX, to add effect. GFX will be included in the media product. This will relate to logo’s and texts which will appear on the screen. This will be used as a purpose to inform the audience of different areas of Lincoln. By doing this, the use of bold texts and logo’s will help the media product stand out from others.

Target audience

In terms of target audience, this media product will be mainly aimed at those who are not local to Lincolnshire and do not know much information about the location. These could be people such as students who are choosing a university to study at, and are thinking about considering Lincoln University. The media product could also be aimed at those who are thinking about living in Lincoln. As a result of this, the target audience can vary from 17-65+ years old, depending on their reasons for wanting information on Lincoln. However, this can depend on the use of internet by the public, therefore it could be argued that this media product will be used by the younger generation, due to the use of technology which the older generation may not be used to. By using a Vlog to promote the culture of Lincoln, this will encourage individuals, such as students, to consider studying at the University of Lincoln. This will therefore benefit Lincoln University as they will have an increase in individuals who apply for their university.

Resources needed

It has been planned that in terms of Personnel, there will be 5 students/peers who I will be involving in the media product. These will be the main individuals who I will be filming as they will be the ones who will be promoting and presenting Lincoln’s Culture. Their main roles will be acting, due to the fact they will be characters in the media product. Resources will relate to things such as editing software. The software which will be used is the Apple Film maker editor. This will be needed as a way of editing the media product to ensure that it is suitable for releasing to the public. Other resources relate to the equipment used to capture the audio-visual form of the media product. This will involve equipment such as the Canon EOS 1200D Camera. This will be used due to the fact it is able to capture high quality footage, which can be used to combine into a Vlog.

Distribution/marketing methods

This section of the proposal will involve the media product being distributed over YouTube. This has been decided due to the fact the media product is a Vlog. Therefore, the media product will be easily accessed due to many Vlog’s being presented over YouTube. Social media can also be used as part of this aspect. Sites such as Facebook could also present this video. For example, the university of Lincoln has a Twitter account, the twitter account could post this video on our behalf which could also be beneficial for themselves. This is because it helps encourage students to join their university.